Image Optimization

[fullwidth background_color=”” background_image=”” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_repeat=”no-repeat” background_position=”left top” video_url=”” video_aspect_ratio=”16:9″ video_webm=”” video_mp4=”” video_ogv=”” video_preview_image=”” overlay_color=”” overlay_opacity=”0.5″ video_mute=”yes” video_loop=”yes” fade=”no” border_size=”0px” border_color=”” border_style=”” padding_top=”20″ padding_bottom=”20″ padding_left=”0″ padding_right=”0″ hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”no” menu_anchor=”” class=”” id=””][one_full last=”yes” spacing=”yes” center_content=”no” hide_on_mobile=”no” background_color=”” background_image=”” background_repeat=”no-repeat” background_position=”left top” border_position=”all” border_size=”0px” border_color=”” border_style=”” padding=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”” animation_speed=”0.1″ class=”” id=””][fusion_text]Imagine. You spent loads of time creating a beautiful website.

You took high quality images of your products.

You uploaded the biggest images you could find on your website.

I know what you were thinking;

“If people could only see my product in High Quality detail, they will surely buy from me!”

Wrong.

Image optimization is a leading factor of website sign ups.

If your website takes more than a second to load, then your potential customers will leave.

They wont see your amazing shiny images.

They simply don’t have time.
You need to get your website load times down to under one second at the very most.

To help with this, you should run all of your images through an online image optimizer such as Optimizilla.com

This only takes a couple of minutes, and will definitely improve conversion rates!

The trick is finding a suitable level of image optimization. We want the images to be on the very edge of looking good, and of being at the lowest possible quality. Have a play around with the sliders on Optimizilla to see what I mean.

Look at the two images below.
On the left, is the full resolution. On the right is the optimized version. 
Could you tell that it’s 85% smaller?[/fusion_text][imageframe lightbox=”no” lightbox_image=”https://securesitehost.com/wp-content/uploads/2015/10/image-opt.jpg” style_type=”dropshadow” hover_type=”zoomin” bordercolor=”” bordersize=”0px” borderradius=”0″ stylecolor=”” align=”none” link=”” linktarget=”_self” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ hide_on_mobile=”no” class=”” id=””] [/imageframe][imageframe lightbox=”no” lightbox_image=”” style_type=”none” hover_type=”none” bordercolor=”” bordersize=”0px” borderradius=”0″ stylecolor=”” align=”none” link=”http://optimizilla.com/” linktarget=”_blank” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ hide_on_mobile=”no” class=”” id=””] [/imageframe][/one_full][/fullwidth]

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